Case Study: DataSimplified – Optimizing a Tech Business for Growth

Client Overview

DataSimplified (www.datasimplified.co.za) is a small tech business specializing in complex problem-solving and development services. They needed a high-performance website and a cost-effective digital marketing strategy to attract new clients.

🔍 The Challenge

• Outdated static HTML website that lacked modern features.
• Needed a WordPress website for better scalability & usability.
• Required SEO optimization to attract B2B clients.
• Needed Google Ads & Facebook Ads to generate leads.
• Ongoing content marketing strategy to boost organic visibility.

✅ Our Solution

We provided a comprehensive digital transformation by:
✔ Redesigning & building a new WordPress website with an optimized UI/UX.
✔ Implementing SEO strategies to improve organic search rankings.
✔ Running targeted Google & Facebook Ads to drive lead generation.
✔ Providing hosting & DNS management for better site performance.
✔ Adding a blog section to showcase case studies & industry insights.
✔ Integrating Google Analytics & MS Clarity for performance tracking.

📈 Results & Impact

📊 50% increase in organic traffic after SEO optimizations.
📈 Higher engagement & lead generation through Google & Facebook Ads.
💰 Saved over 55% in costs compared to hiring a U.S. marketing agency.
🎯 Ongoing growth through case study-driven content marketing.

🌎 Why Offshore Worked

By outsourcing website development & digital marketing to SocialSimplified, DataSimplified gained a modern, high-performing digital presence at a fraction of the cost of a U.S. agency.

🔥 Need a website & digital marketing for your tech business?
Let’s create a cost-effective, high-converting digital strategy today!