Case Study: Seren Healthcare – Enhancing a Healthcare Staffing Platform with SEO & Website Optimization

Client Overview

Seren Healthcare (www.serenhealthcare.com) is a healthcare staffing company that connects nurses with job opportunities. Their website serves as a recruitment hub, but they needed improved SEO, usability, and job listing functionality to grow their platform.

🔍 The Challenge

Website migration issues after moving from another provider.
Needed better SEO optimization to attract job seekers & employers.
Required new pages & content to highlight job openings.
Wanted an affordable hosting & maintenance solution.

✅ Our Solution

We provided a comprehensive website optimization strategy by:
✔ Migrating their website to a high-performance hosting solution.
✔ Enhancing SEO to improve rankings for healthcare job searches.
✔ Adding & maintaining new job listings for better engagement.
✔ Optimizing website speed & usability for mobile & desktop users.
✔ Providing ongoing maintenance & support for updates & security.
✔ Integrating Google Analytics & MS Clarity for performance tracking.

📈 Results & Impact

📊 35% increase in organic search traffic from SEO improvements.
📈 Higher engagement & applications through optimized job listings.
💰 Saved over 50% in costs compared to a U.S.-based web agency.
🎯 Enhanced brand credibility with a modern, well-structured website.

🌎 Why Offshore Worked

By outsourcing website development & SEO to SocialSimplified, Seren Healthcare built a cost-effective, user-friendly platform that attracts both employers & healthcare professionals while reducing overhead costs.

🔥 Need a job portal or healthcare staffing website?
Let’s build a high-converting, SEO-optimized platform today!